Marketing your salon is vital to succeeding as an entrepreneur. When marketing your business, there are many things to consider. Here are nine tips to try using to help get your target audience more interested in coming to your salon.
1. Use Social Media Effectively
In the modern era, social media is a must for getting potential clients interested in your salon. In fact, according to WPForms, 78% of salespeople who use social media experience greater success than their peers. Be sure to create accounts on any platforms that your target audience frequents.
2. Use Online Directories to Get Your Business Heard
Leveraging online business listing services can help your salon gain reach. Many people use business listings to find stores and services, as they are reliable and accessible for free. With your salon listed online, you have a bigger chance of being seen.
2. Rewards for Referrals
A referral program is one of the fastest ways to spread the word about your salon via word of mouth. Consider offering a discount or free service to customers who get their friends to come to your salon. Encouraging referrals will increase your customers’ enthusiasm to tell others about your salon, as they’ll be rewarded for doing so.
3. Know Your Audience
Many stylists target a younger market, but Millennials and Gen Z aren’t the only people who need salon services. In fact, more than 75% of all revenue in the beauty industry comes from people over the age of 34. Regardless of the demographic you choose to target, make sure that you use marketing strategies that are relevant to their interests.
4. Offer In-Salon Promotions
Who doesn’t like a good deal? Offering customers in-salon discounts can help attract them to your salon and even get them to refer you to their friends. Promotions are a great way to market, even if you only offer a deal for one week or day of the month. Be sure to use social media to help advertise any promotions you have.
5. Use Special Occasions to Your Advantage
Holidays are an excellent time to gain new customers. You can make your salon more attractive by adding a special discount valid only during certain times of the year. For example, you could offer a free haircut during the Christmas season. Apart from the holidays, you can also add services catering to occasions like weddings, proms, and even makeover packages.
6. Use Gift Cards
Offering gift cards enables customers to give out your services as gifts to their friends and family. This can attract new people to your salon who may have never discovered it otherwise. Plus, your customers are sure to love the option of giving an easy gift to their loved ones.
7. Keep Business Cards Handy
Keeping your business cards handy wherever you go will also aid in your marketing endeavors as an entrepreneur. You can simply hand out your cards anytime you talk to someone who seems like they may be interested in your salon. Then, every time they see the card in their wallet, they’ll remember your business.
8. Use Google Ads
Google Ads is a great way to take your advertising to the next level. Since many people use the internet, Google ads have a strong chance of being viewed by your target audience. Don’t underestimate the wide reach that this service has.
9. Get Outside Help
There are 44,000 U.S. businesses that offer market research services. Don’t hesitate to use these services to your advantage and determine if there are any strategies you can employ to attract more clients.
If you’re the owner of a salon, try the above tips to encourage and boost sales for your business. The more of these strategies you use, the more likely you are to generate buzz for your salon and get more people to fall in love with it.