In recent years, technology has been advancing in leaps and bounds. The evidence can be seen in our hands and at home. The mobile phone has taken a wide variety of equipment and put it into one gadget. The camera, radio, video recorder, and television are all available on the smartphone. As we move forward they continue to grow with each upgrade.


The internet became one of the main sources of information and connectivity during the Covid-19 pandemic. Companies and businesses had to take their services and processes online to survive. Employees worked from home, and consumers could purchase and receive their orders from home.

The Cisco Annual Internet Report states that by 2023, almost two-thirds of the world population will have internet access. This opens up the global market. A person can design their product in Africa, have it made in China, and distributed for sale in Europe with ease.


People can monitor their homes remotely with the help of technology and the internet. You could be at work or across the globe and respond to a person at your door comfortably as though you were at home. Smart locks and gadgets have made it easy to appear as though one is home while away on holiday. Using your mobile phone, you can switch on lights in different rooms, put the TV on and off at set times and fool even your neighbors.


There was a time the premiere of a new movie had fans queueing for tickets. Today, with access to services such as Netflix, Prime Video, and Hulu, one does not need to leave their home to catch the latest movie. To top it off, they can watch it as many times as they want.

Smart TV provides quality viewing and, depending on the size and specifications, can give the feel of being in a movie theatre in your home. With the ability to connect to the internet and download apps, the smart TV can be integrated into your smart home network.

Social Media

Marketing is about learning the needs of your target market and doing your best to meet those needs. Social media has made it possible for businesses to follow their customers and potential buyers’ activities and tailor-make their marketing strategies to grow their reach.

For example, the global cosmetics product market is, by 2023, expected to reach a market value of USD 805.61 billion from USD 532.43 billion in 2017. Cosmetics companies are moving their focus to digital marketing and collaborating with social media influencers to market their products.


As the demand for energy-efficient lighting grows, companies continuously adapt and develop products in line with the new trends. These include lighting with smart features and touch-free LED lighting devices for both indoor and outdoor lighting. As of 2019, LEDs are estimated to have achieved a 53 percent penetration of the global market for lighting. This percentage is expected to grow in the coming years.

Technology continues making our lives easier, making it possible to focus on the important things. It is possible to run your home at the touch of a button while spending quality time with your family. Cleaning, shopping, cooking, and working can all be done from the comfort of your home.

Thanks to technology, it is possible to connect with family, friends, colleagues, and even business partners in different parts of the world. One of the advantages of the pandemic is that it taught us that it is possible to work and even attend events virtually.