As a savvy entrepreneur, you know that using vehicle wrap graphics as advertising is becoming increasingly prevalent. Relax and know you’re not alone if you’re considering utilizing the tool to promote your brand or business. Plenty of other companies have uncovered the effectiveness of vehicle wrapping. However, there are some do’s and don’ts to consider before jumping in.
The Advantages and Do’s of Vehicle Wrap Advertising
First, consider the ‘do’s’ of wrapping your vehicle as a form of advertising. One of the most significant advantages of vehicle wraps is the sheer number of impressions they can generate. According to Sievers Creative, for every mile you rack up, you can expect 600 people to notice your company’s advertisement. And when people get an impression from a vehicle wrap, it’s typically one that they remember for a long time, especially if it’s a quality design.
Something else to think about regarding your car graphics is how long they will last. A well-designed and well-executed vehicle wrap can last up to five years, which makes it a cost-effective part of your marketing budget. According to the Transmission Repair Cost Guide, a transmission needs repair after 150,000 to 200,000 miles on average. So, your wrap should hold up even if you’re driving the same vehicle with the graphic on it for that many miles or years.
The Disadvantages and Don’ts of Advertising with Vehicle Wrapping
Of course, you know as a successful entrepreneur that you can’t only look at the benefits without taking into consideration the disadvantages and the don’ts. First and foremost, it’s essential to maintain the quality of the wrap itself. Also, a cheap or poorly designed wrap may save you money in the short term, but it won’t generate the same number of impressions or last as long. With this product, you can expect to get what you pay for.
Additionally, you’ll want to make sure that the wrap is applied correctly and to a vehicle that is in good condition. You’ll likely have to hire a professional, another decent investment. However, the peace of mind that comes with knowing it was done correctly is something you can’t put a price tag on.
Another vital thing to keep in mind is the fuel that you’re using. Most often, people driving this much make diesel their number one choice. There are properties in the fuel that protect and prolong the engine life, which make it ideal for heavy-duty vehicle applications. In addition, it has 12% more energy per gallon than gasoline. So, if you’re using a car or truck that you will be driving a lot, then consider using diesel fuel to extend the life of your motor and make the most of your wraps simultaneously.
If you have very little money to spend upfront, then a standard gas-powered vehicle is cheaper to operate daily. It just might not last as long as a diesel-powered engine. Also, if you don’t enjoy driving or live in an area with minimal high-traffic areas, then wrapping your vehicle might make less sense. You may have to hire someone to drive the car, and then you will have to travel to bigger cities and towns to get the impressions you expect.
Vehicle wraps are a powerful marketing tool with the potential to reach thousands of people for every mile driven. However, remember that a well-designed and well-executed wrap is essential for maximum impact. Additionally, it’s crucial to maintain the vehicle and use diesel fuel to prolong the engine’s life if you plan to use this tool for many years. By following these do’s and don’ts as a skilled entrepreneur, you’ll be well on your way to making the most of your vehicle wrap advertising and promoting your business or brand in the most effective way possible!
