Growing a business takes hard work, dedication, and, most importantly, reaching new consumers. But with limitless marketing options and a constantly evolving landscape, it can be difficult to know where to start. How can you cut through the noise and ensure that your business is seen by the right people? Here are four ways to help your business reach new consumers.
1. Consider Personalized Marketing
According to research from Accenture, 91% of customers are more likely to buy from companies that give relevant offers and recommendations. By personalizing your marketing messages and targeting them to specific demographics, you can ensure that your message is relevant and engaging.
Some businesses are hesitant to use personalized marketing because they worry about appearing too ‘sales-y’ or intrusive. However, personalized marketing can be an excellent way to connect with new consumers and build relationships if done correctly. Here are a few ideas for personalized marketing:
- Send targeted emails with special offers based on past purchases
- Create social media ads that are relevant to the user’s interests
- Recommend products or services on your website based on previous interactions
2. Invest in Mobile Advertising
Did you know that 4 out of 5 consumers use their smartphones to shop? With mobile usage continuing to rise, it’s important that your business has a strong mobile presence. Mobile advertising allows you to reach consumers when they are on the go and more likely to make a spontaneous purchase.
There are various mobile advertising options available, so it’s important to choose the one that makes the most sense for your business. Here are a few popular options:
- Push Notifications: These are messages that pop up on a user’s screen, even when they’re not using your app. You can use push notifications to promote special offers or remind customers about abandoned shopping carts.
- In-App Advertising: Place ads within mobile apps that are popular with your target demographic. In-app advertising is effective because users are already engaged with the app and are more likely to see the ad.
- Mobile Search Ads: Advertise on mobile search engines like Google and Bing
- SMS Marketing: Send text messages with special offers and discounts to opt-in customers
By investing in mobile advertising, you can reach consumers when they’re most likely to make a purchase.
3. Use Influencer Marketing
Influencer marketing is a type of marketing that focuses on using key leaders to promote your product or service. Influencers are typically people with a large following on social media, and they can be an effective way to reach new consumers.
When choosing influencers to work with, it’s important to make sure they align with your brand. For example, if you’re a sustainable clothing company, you may want to work with an influencer who promotes eco-friendly living. And given that GlobalWebIndex found that at least 46% of Baby Boomers and 61% are willing to pay for more expensive, eco-friendly products, working with the right influencer could be a powerful way to reach this demographic.
There are a few different ways to work with influencers, including sponsored posts where the influencer promotes your product on their platform or affiliate marketing where the influencer gets a commission for every sale they generate.
4. Create Compelling Content
One of the best ways to reach new consumers is by creating compelling content that speaks to their needs. By creating helpful blog posts, infographics, eBooks, and other types of content, you can attract new visitors to your website and build relationships with potential customers.
When creating content, it’s important to focus on creating something that is truly helpful or interesting to your target demographic. For example, if you’re targeting new parents, you may want to create a blog post about the best ways to manage sleep deprivation. Or, if you’re targeting small businesses, you may want to create an eBook with tips for streamlining their operations.
No matter what type of content you create, make sure that it is well-written and provides value to your target audience.
As an entrepreneur, it can be difficult to reach new consumers. But by following these four tips, you can help your business expand its reach and attract new customers.